We designed and directed the brand and packaging work for St Ives Brewery focused around the organising idea of ‘The Art of Brewing’. This idea will expand as the brand grows but the brand relaunch initially needed to appeal to a mainstream audience as an approachable and inclusive brand, carefully bringing on board the local community and art loving visitors. The initial packaging design took a nod to artist Patrick Heron’s use of colour in his famous paintings. Featured artists will be used on future packaging as a way to join the tourist, art and local community together.

Work done while I was Creative Director at Gendall Design.

( Strategy / Brand Identity / Packaging Design )