Wyvernwood is a new family visitor attraction that opened in the summer of 2022 in the Essex countryside. We worked extensively on the complete brand and marketing communications to launch this exciting attraction. My work included brand naming, brand strategy, character creation, brand identity and digital strategy.

Wyvernwood is about screen free, immersive play and we built the brand around family wellbeing and escaping the pressures of everyday life. ‘Another World Awaits’ is the organising idea that brings all of these sentiments together.

As the attraction grows the work I have done has taken on a life of it’s own, with sculptures, costumes and role playing bringing it to life.

Work done while I was Creative Director at Gendall Design.

( Strategy / Brand Identity / Naming / Character Creation )