Campsites.co.uk
A website that
Provides outdoor holiday seekers access to over 3,000 campsites across the country to get inspired and book their next exciting getaway.
Scope
UX / UI, Product Design, Brand identity, Design system
Campsites.co.uk was launched in July 2015 with a vision to make it easy to find and book great camping, glamping and touring sites across the UK. It is now the second largest, and fastest growing, online travel agent (OTA) in the UK outdoor holiday market.
As creative director of Gendall Design I worked closely with Campsites to evolve their brand and website presence to match up to the ambition and trajectory that the company had been taking and reflect more than just the physical world of camping, but also the emotional connection to experiencing the great outdoors.
Product goals
+ Create a best-in-class digital booking platform
+ To inspire holiday makers to book holidays through the platform
+ To provide people with the knowledge and resources they need for a camping break
Key results
Best-in-class design
Campsites.co.uk stands out in the outdoor holiday industry as a market leading digital platform with best-in-class user experience being fundamental to the increase in bookings since the redesign.
Increased trust and satisfaction
Following the rebrand, the consistency and grown up look and feel helped to establish campsites as one of the UK’s leading outdoor holiday booking brands.